Ceo's Message

“Go where there is no path and leave a trail…”

With a rich heritage spanning over a decade in the BPO, insurance, and communication sectors for multinational corporations, Tej Soodaye embarked on a visionary journey, founding her own ventures and distinguishing herself as an Independent Director on several company boards.

Tej chose to forge a unique path, eschewing the conventional for the creation of Zethical Ltd in 2015 imposing itself as a testament of innovation and trailblazing leadership. As a CEO, she guides a fervent team of young, dynamic professionals, committed to going above and beyond in their pursuits.

Zethical Ltd, as an award-winning PR company stands as a beacon of progress in the realms of communication, Public Relations, and Web-based solutions, catering to a diverse clientele across a panoply of sectors.

Under Tej’s stewardship, Zethical has cultivated a client base that spans conglomerates, mid-sized enterprises, SMEs, and NGOs, marking its burgeoning influence in Mauritius, Africa, and beyond. Originating from a foundation in the BPO industry with different roles at leading multinational firms including Accenture, Momentum Africa, and Medscheme (Afrocentric Group), Tej’s journey is one of relentless ambition and global impact, steering Zethical Ltd towards international recognition and success.